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Why bother getting organic traffic from Google, when you can have a blast of traffic from social media like Facebook from its 1.79 billion monthly active users. The fact is, organic reach within Facebook has been ever decreasing as more it registers more users every single day.
To keep it simple, each time you hit the post button on Facebook, it will not appear to on the feed of each individual that follows your Page, or Group.
But here’s another valid reason why you want to get organic traffic from search engines like Google if you are planning to turn your business website into a passive lead generator.
You want to help potential consumers to make purchasing decisions.
People are seldom on the verge of making a purchase when they are on Facebook. Instead, they want to socialize, interact and have fun.
Feel free to disagree here but if you are a Facebook user, you’ll see what I’m getting at by recalling the last post that you shared or liked.
Most people are just not in their “buying” mindset when they are on Facebook. Advertising your page that screams “Buy Me” on Facebook and hoping for conversion often lead to unsatisfactory results.
Recommended: 7 Local Search Optimization Tips For Your Business Growth
I’m not saying that you should stop promoting your content on Facebook. In fact, you should continue to offer interesting and informational content to your audience on Facebook
What I’m saying is that most people look up on Google before they actually decided to buy something.
Are you following me?
And when you offer helpful contents to people in their decision-making stage, you gain trust, authority and potentially sales in whatever products or services you are promoting through your website.
How to get organic traffic from Google, especially when your website is brand new?
The short answer is you have to get ranked high on Google. Preferably on the first two pages of the search results.
The reality is, you will be staring at little to no organic traffic in the first 6 months. And the situation could continue unless you get some of your contents in the top 2 pages of Google search results.
If you’re hoping for it to happen overnight, you’ll be in for a disappointment, or fall for the various scams that promise to get you there in no time
But you could start doing these steps (if you haven’t already), and I promise that you would soon see organic traffic to your blog.
1. Get your website or blog indexed by Google
You want to let Google know the presence of your website as soon as it’s created. Google has a crawler mechanism that searches through the web and collects information on pages and documents on a blog like yours.
Google normally index your site automatically, but sometimes it could take up to weeks and months before your website appears on the search result.
Here’s what you can do to make the process faster.
1. Make sure you have some contents on your website or blog. Create an About, Services, Product page, and a couple of blog posts. This may not be necessary at times but it definitely helps.
2. Install Google Analytics for your website. If you’re running on WordPress, you may want to download Google Analytics By Monster Insights to connect your website to Google Analytics.
3. Submit your sitemap to Google via Google Search console. Here’s a good article on ShoutMeLoud on how to do that.
And finally, verify that your website is indexed. You don’t have to go to a third party website to do that because you’ll probably be told that your site is NOT indexed and lead into buying some services that you probably don’t need.
Simply type in “site: [url]” ( example “site:makingmoneywithblog.com”) on Google and hit “enter“.
If your site is indexed, you should see your pages on the search engine. 
2. Focus On Your Niche
Every business will have a niche or target audience. Focus on developing contents that relate to keywords pertaining to the target audience.
Why? Because Google analyzes the overall content of your website to determine what your site is all about and how relevant it is when the user searches something related.
It is not uncommon that websites or blog gain no traction in ranking, because of untargeted content strategy. It’s also logical that it is easier to build a following on your website if you put focus in mind.
If your business is about selling baby products, you’ll want to stay strictly to that and not blogging about women’s fashion or best pizza in town.
Stay focus on your niche and you won’t confuse your buyers and Google.
3. Do Keyword Research
While keyword stuffing is sure to get your page (if not your entire site) penalized, selecting the relevant keyword that actually has a decent amount of monthly search traffic is equally important.
Some contents do miserably in search results, even when the competitors are lacking. That’s because they neglect to perform proper keyword research prior to developing their content.
You’ll want to avoid short keywords like “SEO” or “marketing” because they are way too much competition and dominated by sites that have been around for years if not decades.
Long tail keywords are what you want to focus on. Because they have lesser competitions and they are what people type in the search engine when they are looking for when they are in the purchase cycle.
But how do you even know which are the keywords that will bring you adequate traffic while not overly competitive?
Here’s what you can do for a start without any cost,
1. Use the keyword planner tool in Google Adwords to get the estimated monthly searches.
2. Check out the number of competitors by searching “How To Get Organic Traffic” (with the “”) in Google. This will get you the Quoted Search Result. Scroll to the last result pages, and you’ll get the number of competing pages as follow
Or you can save all the time and trouble by using a tool like Jaaxy.
4. Publish Quality Content Consistently
Nothing bores your buyer off than a typical, me-too content or one that is conveyed in cold corporate tones.
Be unique with your content. Let it convey the value and style of your business. Your content is the perfect tool for your business to gain trust and establish authority.
You’ll want to think like in-depth how to articles and lists that are better than your competitors. Or interviews with fellow experts in your industry.
A highly visual infographic will help in capturing your buyer’s attention, so does creative videos that invoke their emotion.
Just be aware that maintaining a consistent publishing schedule is important to maintaining engagement with your audience.
And publishing regularly does help in increasing your Google ranking and traffic.
5. Promote Your Content.
“Build and they will come?”
Close to 2 million of blog posts are published a day. And if you narrow it down to those specified in your industry, it’s still a huge amount.
You need to spend 80% of your time promoting your contents and 20% in producing them. There is absolutely no point of writing up hundreds of posts when you can’t get anyone to read them.
So start sharing your post and engage your audience on social media, Quora, and forums but to adhere to the rules of the respective platform. Social engagement is an important analytics for your search engine ranking.
Done right, it will boost your chances of climbing the Google rank.
6. Work On (On Page) SEO.
If you are not familiar with SEO, you probably thought that SEO involves tinkering on PHP codes and scripts. Well, that probably happens a decade or two ago, but implementing SEO is pretty easy when you have plugins like Yoast SEO for WordPress.
It gives you an indication on how you could improve the SEO on your post.
But here’s the thing, you don’t want to over-perfect the SEO for your content, especially when it comes to the keyword. Make sure that you are writing for human instead of a search engine.
7. Keep Google Happy
Since a major algorithm upgrade in the search engine in 2011, you can’t just expect to buy backlinks from suspicious sources and expect to rank high on Google.
It is a risky practice. In fact, you are caught by Google (which you eventually will), you’ll find your page being penalized or in more severe cases, your whole website being deindexed and removed from the search engine itself.
So, stay away from BlackHat SEO.
If you want to build quality backlinks, ensure that your website is properly built and have link-worthy content. You’ll gain authoritative backlinks easier.
Google want good quality content published consistently. And if you’re able to do that and follow the guides above, you’ll soon build tractions on your ranking and organic traffic.
Disobey Google and you’ll find your site being penalized or blacklisted. Some sites never recovered from the penalty. It’s too risky to throw away all the hard work that you’ve put on.
If you find this article helpful for your website, share it so that it helps others too. Feel free to drop a message if you need to know more on how to get organic traffic from Google to your website.
Hey, it’s Kenny here. I’m a single dad, freelance writer, an affiliate marketer. I have been making a living online since 2016, after quitting a 10-years engineering profession. When I’m not on the laptop, I’ll be in the kitchen experimenting with new cuisines.
Great read, thanks for all of the tips. I’ve personally just started getting into blogging and I know getting to the top of Google is hard work. All of these things make sense, and I know I will try implementing them in my posts. Quick question, I know you mentioned you don’t love sharing a ton of sales things on Facebook, but have you had any success with Twitter? Nice, helpful post overall!
Hi Jamie,
My main social media is still on Facebook. I’m still growing my followers on Twitter. You need thousands of followers or join Group llke Triberr to really make an impact in Twitter.
Or you can setup your Twitter to send a message with a link to sales page when someone added you. I’ve yet to test how effective is this method.
Thanks for the read.
Cheers,
Kenny
I have never heard of the term Pareto Principal. I feel I have spent too much time publishing content and not enough time promoting it.
At the beginning of this year, I decided I was going to invest time and money to promote it because I want to see an even great return in revenue.
All I currently use is Twitter and Google Plus. I’m wondering if it’s worth investing time in Facebook and even creating a paid ad; do you think this will be worth it – what’s your view on this?
Hi Sharon,
For me, Facebook generate the most traffic. But that’s probably because I’ve been Facebook for a longer time compared to other social media.
I wouldn’t spend too much money on Facebook though, the traffic is not really targeted and most people are not prepared to buy. But you can experiment on it as advertising on Facebook is pretty cheap compared to Google.
Cheers,
Kenny.
Hi,
Thanks for putting together the steps you use to gain rankings. I was wondering if there are any plugins you’ve found helpful.
I’ve been happy with All-In-One SEO because it’s so easy to use. I just be sure to give it attention when I’m creating my posts and then let it handle the rest.
But what about other promotional plugins? Have you found anything that makes your life easier by saving time?
For example, I was having difficulty setting up SSL for my site. I finally found a plugin that made everything a breeze after I activated it.
I realize that a personal touch is needed on most occasions but I also love to automate things if possible.
Thanks!
Hi Jon,
I prefer Yoast over All-In-One after having tried both. Of course, it’s a matter of personal preference. I tried to keep plugin to the minimal so I haven’t have any that really automate lots of task. I have tried to run ads like media.net but I decided to shelved it as I wanted to concentrate building my readership.
Cheers,
Kenny
There’s a lot of really good tips here. I have been blogging for 4 months now and it is definitely not easy. I struggle to come up with fresh quality content all the time. I totally agree with what you said about Facebook. I’ve never gone to Facebook when wanting to buy something. I always go to Google first. Have you tried Google+?
I use it but I think maybe people +1 my posts without actually going to my post and reading it. Anyway, great blog.
Hi Gary,
It’s going to be a struggle initially. My first post was only a feeble 150 words. But guess what, you only get better as you write.
Google+ does produce some traffic for me. You actually can check the source of your traffic from Google Analytics.
Cheers,
Kenny
As you said, getting organic traffic can be difficult at first, which is what I’m going through now. I didn’t know about google adwords before reading this, but now I will definitely use it! I’m hoping to follow all your advice and get my organic traffic up to rank better in google.
Thanks for the great article!
Hi Katie,
I think you are referring to the keyword planner tools in Google adwords. There are other tools that perform keyword research faster and more accurate but it comes at a price.
Cheers,
Kenny
Hello Kenny Lee, this is quality information that the majority would not have known. Your information should interest anyone looking to do online business but may not be sure all that is required of and from them where obtaining traffic is concerned. You bring clarity to this are for many people. This is great use value to your visitors and potential customers. You demonstrate here that you know your stuff about traffic generation and the best method for doing so. Thank you.
Hi EJ,
Thanks for your compliment. Growing an online business is an ever going learning process. By sharing we gain more.
Cheers,
Kenny
Hey there,
You do a great job on describing the steps to getting rankings in google here. As a new affiliate marketer myself, I am struggling with the social media aspect. I have Facebook and Instagram accounts (and once upon a time twitter) but I don’t really use them. What is the best way to achieve rankings thorugh involvement with social media without overdoing it? I don’t even know how to go about ‘linking’ my page anywhere because I have never done it and don’t know the rules and etiquette…
You have a great site going keep up the good work 😉
Hi Gina,
I’ll suggest that you focus one one social media like Facebook instead of going all over the places. Each time you finished a post, publish on your own timeline. Sought up Facebook groups that are relevant to your niche. Join and engage with the members. If the group allowed posting links, you can post them too. But don’t be spammy.
I’ve never done any backlink, but you can try by guest posting or syndicating. I’m not so sure about gaining traffic but it sure is a good way to build PR in the online community.
Thanks for the read.
Cheers,
Kenny
Hi! Great advice, I’m still learning. I was wondering, if I do everything you advice how long would it take for organic traffic to start picking up pace?
Hi Kate,
You should be able to notice some organic traffic by 6 months if you are doing everything correctly.
Cheers,
Kenny
That was a lot of good information to download. I was searching for all these different topics individually but this post has everything covered. Great tips for newbies!
Will definitely implement them.
Would you say Yoast SEO is better than All In One SEO for WordPress? If yes, can you share why?
I actually prefer Yoast SEO because it has the SEO indicator which help you to check your post before publishing.With that said, you should never be over-reliance on that.
I also find it easier to configure Yoast compared to All In One SEO. The downside is that it doesn’t have a built in Google Analytic integration, but you can easily fix that by downloading a separate plugin.
Great post with some very intriguing points. I especially like your logic behind why organic traffic from the search engines may provide better quality leads that those from Facebook for example.
You’ve helped me pick up some great ideas to carry my blog forward and keep focused on my niche rather than scatter gun across several topics.
Hi Marin,
Thanks for reading my post. I wish you great success with your blog.
Cheers,
Kenny
What you’re saying is absolutely true. But there’s another reason you CAN NOT rely on Facebook! What if Facebook blocks your account? Believe it or not, it happens to a lot of people and happened to me just a few weeks ago! If their algorithm thinks you are not using your real name, they will shut down your personal account and require you to upload an ID! They didn’t even accept my ID at first, and for a while, I had no access to my Facebook account OR my Facebook website page! Never put your eggs in one basket, especially Facebook’s!
Hi Ben,
I never thought about that. It’s really troublesome if you are blocked. Setting up a new account and gaining trust takes time. I totally agree that we should have multiple sources of traffic just in case something happened to one.
Cheers,
Kenny
Love this article! Great content! It’s so informational and as a newbie in the business, this is just what I need! Your tips and links are very helpful, thanks for all the info!
Hi Liv,
Thanks for checking it out and hope it helps.
Cheers,
Kenny
Thanks for this Kenny. My site has been up for about 4 months and I lost a month of time due to exams. I’m finally getting around to doing some posting again to get my ranking back on track. One question has been plaguing me however…is post frequency a strong indicator of success? I’ve heard about people doing a post per day, and I just can’t do that. I need time to research so I can at least know what I’m talking about. With a day job as well, I can handle at most 2 posts per week. What’s your recommendation?
Hi Joshua.
2 posts a week is good enough as long as you keep up the quality and depth. Building your audience for engagement is something most people neglect. You should focus more on that as well.
Cheers,
Kenny
Hey Kenny…
Thank you for the thorough overview of the options available for traffic-generating. It confirms my own feeling that it doesn’t matter if you have 100K people’s eyes on your work if the eyes do not belong to people who are interested in what you’re doing and who are not ready to buy into your dance.
Hi Netta,
You’re exactly right. An impressive traffic chart is only as good as boosting the ego if the traffic does not convert. Or at the very least they are the wrong match for your content.
Cheers,
Kenny